June 15, 2018 Read More →

How gas and oil companies are starting to look like the Yellow Pages (remember those?)

EnergyPost.eu:

The parallels between what happened to that line of business and what’s happening to the fossil fuel industry today are striking. Granted, there are huge differences. While the Yellow Pages business no longer exists as we knew it, oil and gas will remain important—if no longer dominant—sources of energy for decades to come.

Yet a head-in-the-sand mindset persists across the declining fossil-fuel industry similar to the one I saw take root in the Yellow Pages business, which only 20 years ago was a robust $17 billion enterprise. Small businesses across the U.S. literally depended on ads they placed in their local directories, and investors loved recurring revenues and high margins that often exceeded 60%.

Then, in what seemed like a nanosecond in historical terms, Yellow Pages companies went from Wall Street darlings to dinosaurs, vying with horse-and-buggy whip makers for the dubious distinction of best symbol for luddite businesses.

How gas and oil companies are starting to look like the Yellow Pages (remember those?)

Posted in: IEEFA In the News

Comments are closed.